Austrian traditions were established over the course of centuries. They play a major part in Tyrolean life and mark the passing of the seasons. The Tyrolean Festival Erl in July promises the delights of high culture, although things get a bit more down to earth during the last two September weekends when the annual cattle drive attracts many visitors.
Advent in Rattenberg is similarly popular. This small medieval town is lit up on each of the four Advent weekends by thousands of candles, torches and fires. The fragrance of frankincense and other aromatic delights drifting from stables, courtyards and homes during the traditional twelve nights around Christmas is another unmissable experience. Watch craftsmen blowing glass, cutting stones or milling grain: there are still plenty of traditional businesses in the region, and they welcome visitors.